META-Oakland: E-Cigarette Marketing

Summary

In partnership with University of California, San Francisco (UCSF) Center for Tobacco Control Research and Education, the Marketing E-Cigarettes Towards Adolescents (META) Oakland project supported Bay Area youth researchers using PhotoVoice, a community-based participatory research method, to investigate how youth perceive e-cigarettes and how e-cigarettes are marketed toward youth in Oakland.

Objectives

  • Youth researchers will obtain PhotoVoice method training to engage in research & advocacy to raise awareness of e-cigarette marketing toward youth in Oakland.
  • Youth researchers will improve inductive research skills and e-cigarette knowledge as co-investigators in the scientific process.
  • Youth researchers will be able to use PhotoVoice (visual data and narratives) to educate the community and policy makers on e-cigarette marketing toward youth in Oakland.

Research Team

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Partners

UCSF Center for Tobacco Control Research and Education

PAMELA LING, MPH, MD

CO-PRINCIPAL INVESTIGATOR, META-OAKLAND 

Pamela Ling, MPH, MD, is an associate professor of medicine at the University of California at San Francisco, where she conducts research on tobacco, media, and social marketing to young people. Her work includes analyses of thousands of previously secret tobacco industry documents detailing marketing strategies targeting young adults, and translating the lessons learned to improve tobacco control efforts for this population. Dr. Ling has special interest in young adult smoking patterns, smokeless tobacco marketing, and using market research to guide clinical and public health interventions. Dr. Ling is the Co-PI for the M.E.T.A. Oakland project. 

Email: Pamela.Ling@ucsf.edu | Phone: (415) 353-7900

Contact

Robert Lee, Project Manager

Funder

Tobacco Related Disease Research Program, University of California, Office of the President

Press

META-Oak Webinar Video: